Where do Brits get inspiration from? Prince Harry, Attenborough and Mums top inspiration lists
Prince Harry, Attenborough and Mums top inspiration lists – firefighters named top community heroes
Prince Harry’s Invictus Games named top celeb campaign of 2017 with 17%
Sir David Attenborough most inspiring living Brit with 23% of votes
Mums voted family member that most inspired respondents with they were growing up with 26%
Firefighters voted top community heroes 53%
Survey commissioned by Together, world’s first crowdfunded TV channel that aims to inspire people to do good
Together launches on Tuesday 23 January 2018
London, UK: Prince Harry, Sir David Attenborough and Mums have topped lists to find the most inspirational Brits and firefighters have been named top community heroes in a survey commissioned by Together, the world’s first crowdfunded TV channel that aims to inspire people to do good.
The survey, conducted by YouGov, saw Prince Harry topping the board for most inspiring celeb campaign of 2017 with 17% voting for his Invictus Games from a list of a dozen campaigns. The newly-engaged Prince also shared second place with brother Prince William and sister-in-law Kate with their Heads Together mental health campaign securing 15% of votes.
Asked to choose the most inspiring living Brit, broadcaster and naturalist Sir David Attenborough topped the list of ten with nearly a quarter of votes (23%), followed by Sir Stephen Hawking (16%) and the Queen (14%).
Turning the attention to those closer to home, the survey revealed the power and impact of Mums with more than a quarter (27%) of Brits revealing they were the family member that inspired them the most when they were growing up and nearly a fifth (20%) admitting they continue to inspire them today.
The survey highlighted the impact of family members when growing up and in our current lives. Asked who inspired them most when growing up, Mums were followed by Dads (22%) and grandmothers (8%).
The survey of 2,040 respondents also revealed female family members inspired more people when growing up (39%) than male family members (31%).
Asked who inspires them most today, partners came top with 24% of votes, followed by friends (23%) with Mums taking third place (20%).
In local communities, firefighters were named top community heroes by 53%, nurses a close second with 52% and doctors took third place with 43%.
Together, a new supporter-owned national TV channel funded by more than 300 individual shareholders and donors including Sky, Big Lottery Fund, Barrow Cadbury Trust, the public broadcasters, UnLtd. and Social Investment Business, celebrates the best of British people and communities through a mix of original content and loved classics.
Together aims to inspire and motivate people to do more and do more good. The channel’s content, focuses on three strands of Make Together (creativity), Better Together (wellbeing) and Get Together (community), and aims to encourage viewers to take up healthier lifestyles, get into arts and crafts and take part in more community activities.
Alexander Kann, Chief Executive, Together, said: “Together is all about celebrating British people and the difference they make in communities up and down the country and the many inspiring Brits – from well-known to lesser known faces – that inspire us. We know our audience get their inspiration to do more and to do good from a range of people in their lives and it’s no surprise to see Mums, Prince Harry and Sir David Attenborough top the ‘Most Inspiring’ list. After all, family play a key role in shaping our values, Prince Harry’s Invictus Games have raised awareness of the challenges faced by injured servicemen and women and given many hope and Attenborough is simply a national treasure.”
Together is the first channel that sees the media industry including public broadcasters, platform operators, TV channels, tech companies and newspaper groups join forces to support good causes.
Together is from the makers of Community Channel, a TV channel launched on Sky in 2000 and over 17 years expanded to 24-hour broadcast across all the main TV platforms following extensive support by public service broadcasters, platform operators, TV channel groups and digital publishers.
A successful crowdfunding campaign in 2016 secured the channel’s charitable Community Benefit Society status making it the first member-owned national TV channel in the world.
Working with impact partners Project Dirt, Grow Wild, Get Creative, and V•Inspired the channel will connect viewers to inspirational community projects highlighting opportunities to do more and do good.
For further information, photos, videos or an interview with a spokesperson, please contact elizabe[email protected] / 020 31961563.
Notes to Editors
About the survey
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2040 adults. Fieldwork was undertaken between 11th - 12th January 2018. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
About Together TV
- Together is the ‘do more’ TV channel. Optimistic, encouraging and celebrating the quirks of British life, we motivate viewers to do more for themselves and those around them through smartly-entertaining series and motivating documentaries. Available 24-hours-a-day, our programming is geared around wellbeing (Better Together), creativity (Make Together) and community (Get Together).
- Broadcasting 24-hours on Freeview 93, Sky 539, Virgin 269 and freesat 164
- Available streamed and on-demand through www.togethertv.com, TVPlayer, DailyMotion, YouTube, Facebook and BT TV
- Targeting a female-skewing audience, aged 40-60, the group most involved in community life and giving their time to local groups.
- Owned by 200+ individual shareholders with a wider group of donors and backers including Sky, Big Lottery Fund, Barrow Cadbury Trust, Channel 4, ITV, BBC, Unltd and Social Investment Business
- Together’s launch has been supported by gifted media inventory from companies in the public service broadcasting, channel groups, newspaper groups and tech giants.
- To receive Together on Freeview, viewers will need to be within coverage and be watching through Freeview HD or Freeview Play devices. Some viewers may need to retune. Viewers can check predicted coverage at: www.freeview.co.uk/channels-at-your-address